Marketing libraries in a Web 2.0 World
| Bezeichnung | Wert |
|---|---|
| Titel |
Marketing libraries in a Web 2.0 World
|
| Verfasserangabe |
ed. by Dinesh Gupta and Réjean Savard
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| Medienart | |
| Sprache | |
| Person | |
| Reihe | |
| Reihenvermerk |
145
|
| Verlag | |
| Ort |
Berlin
|
| Jahr | |
| Umfang |
XIV, 161 S.
|
| ISBN13 |
978-3-11-026331-2
|
| Schlagwort | |
| Annotation |
Angaben aus der Verlagsmeldung
Marketing Libraries in a Web 2.0 World
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
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| Weiterführende Links |
Erhältlich in folgenden Bibliotheken
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Fachbibliothek des BVÖ |
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